No Defense
An HCP launch campaign for Insmed advertising ARIKAYCE, the first drug of its kind to specifically treat the extremely rare and formidable disease, nontuberculous mycobacteria. Won a Med Ad News Award for best rare disease print campaign.
woolite: for the love of colors
The client wanted something refreshing the brand the way the product refreshes colors in clothes.
lysol:
bacteria react
To show off Lysol’s 2X wider spray nozzle and how effectively it eradicates germs, I worked with a copywriter on how to personify these germs through tongue-in-cheek interview-style ads. Character designs and storyboards by me.
Heineken: a bottle for a bowl
For the Superbowl, an event that only sponsors American beers, my team’s task was to create print & in-store displays with callouts alluding to the ‘bowl without actually triggering copyrights. Layout and copy by me.
Get Jack Out of the Box
A guerilla-style pop-up ad containing information on a charity concert hosted by the Hoodies for the Homeless Initiative. The Hoodies for the Homeless is a nonprofit organization devoted to helping get the freezing homeless out of cardboard boxes and into warm, comfortable clothing donated by everyday people. I was the sole creative on this, having contributed to the concept, copy, and execution.
Mercedes Winter Event
Concept art for the Mercedes-Benz Winter Event 2015-16 showroom posters. Multiple executions were derived from this idea, as per request of the Mercedes CEO when he saw this image. Art and copy by me.
